Toshiba Thrive cheaper than Apple’s Ipad 2

Toshiba has finally unveiled its new tablet – the Thrive (aka Toshiba Regza AT300 released earlier this year in Japan).
[Correction]: The Toshiba has been released as the Toshiba AT100 in Australia.


This tablet will be available at the very competitive price of $429 for the base model. With a base price lower than Apple’s Ipad 2, Toshiba hopes to take on some market share from non Apple users.

In order to have such a low price, some sacrifice were made. The base model includes only 8 GB of storage. Other models with more memory, such as 16 GB and 32 GB will cost you $479 and $579 respectively.


The Thrive is a 10.1-inch tablet, powered by a Nvidia Tegra 2 processor. It will run Android 3.1 Honeycomb at launch time. Dual camera is available on the Thrive, with a 2-megapixel front camera and a 5-megapixel rear camera.

Connectivity on the Thrive is achieved via Wi-Fi and bluetooth. Additionally, the Toshiba Thrive have an SD card slot as well as USB and HDMI ports. These ports are the main reason why the Thrive is bulkier than your average tablet. Overall, the Thrive is thicker and a little bit heavier than other tablets such as Samsung’s Galaxy Tab 10.1 or Apple’s Ipad 2.


The battery can last up to 7 hours and can be removed and replaced in the Thrive. The Thrive has multiple choice of back plate colors and optional accessories such as a charging docking station.

Toshiba’s Thrive tablet is set to hit US stores on July 10.

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